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Why Fractional Leadership Is Becoming a Competitive Advantage for Early Stage Tech Scale-Ups
In the earliest days and stages of a tech scale-up, every decision feels like a high pressure one. Founders are spinning multiple proverbial plates; product building, market fit, building culture, managing investors, as well as working on creating momentum with limited funds and even more limited time. However, the expertise and skills which are required to find a path through this maze; strategic finance, scalable GTM design, operational discipline, or brand defining marketi
John Fergusson
Nov 19, 20252 min read


Candidate Sourcing Is Strategic Market Intelligence - Not a Funnel Filling Exercise
In high-growth technology businesses, talent is one of the few true multipliers. The right individuals accelerate execution, strengthen culture, and compound learning. Yet despite this, candidate sourcing is still frequently treated as a transactional, early-stage activity, you know, something designed simply to “fill the top of the funnel”. That view is no longer just outdated. It is strategically limiting. In today’s market, candidate sourcing is not about volume. It is abo
John Fergusson
Nov 19, 20253 min read


What Makes A Standout CRO For A SaaS Scale-Up?
The hiring of a Chief Revenue Officer is a significant milestone for any SaaS scale-up. To be clear though, a CRO isn’t just a “sales person with a bigger title.” The right CRO can turbocharge your revenue engine and, equally, the wrong one can put the brakes on… 1️⃣ SaaS Growth Mindset The very best CROs have a strong grasp on subscription-based business models: ARR, MRR, LTV:CAC ratios, churn, and expansion. They absolutely understand that SaaS revenue does not just rev
John Fergusson
Nov 12, 20253 min read


Should You Hire a CRO Before You Have a Product?
I was listening to a podcast episode over the weekend and there was a discussion on whether to hire a CRO pre-product which got me thinking… what are the pros and cons of hiring a CRO pre-product? Theoretically, it sounds like a very smart idea, however, the reality can quite often be it’s a touch premature. At pre-product stage , there’s still a lot going on, for example, you’re still validating the problem, refining your MVP as well as searching for repeatable revenue. In r
John Fergusson
Nov 11, 20252 min read
Our blog explores high-impact hiring decisions, leadership talent strategies, and the role that candidate insight and research plays in helping fast-growing organisations hire with confidence. Here you’ll find practical advice and strategic thinking on candidate sourcing, interview design, and decision effectiveness.
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