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What Makes A Standout CRO For A SaaS Scale-Up?
The hiring of a Chief Revenue Officer is a significant milestone for any SaaS scale-up. To be clear though, a CRO isn’t just a “sales person with a bigger title.” The right CRO can turbocharge your revenue engine and, equally, the wrong one can put the brakes on… 1️⃣ SaaS Growth Mindset The very best CROs have a strong grasp on subscription-based business models: ARR, MRR, LTV:CAC ratios, churn, and expansion. They absolutely understand that SaaS revenue does not just rev
John Fergusson
Nov 123 min read
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